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About the campaign

The Queensland Government is committed to reducing risky alcohol consumption through the multi-faceted Tackling Alcohol-Fuelled Violence initiative.

To support this initiative the Queensland Government launched the What’s your relationship with alcohol? campaign.

The campaign has been developed to achieve cultural change around drinking behaviour, promote responsible drinking practices and ensure a safer environment in and around Queensland’s licensed venues. The main aim is to encourage people to consider their drinking behaviours, and provides a range of tools and strategies to increase safe drinking practices

Fast Facts

  • Alcohol is the most widely used legal drug in Australia.
  • 30,000 hospitalisations are due to harmful alcohol consumption each year.
  • There has been a 30% increase to Emergency Department admissions with alcohol a significant factor since 2007.
  • 60% of police time is spent on alcohol-related issues